Your vision is vague. Your team is lost.
From vision to brand story: in a Story Sprint, we get clear on what matters, nail your story, put it on one page your whole team can rally behind, and outline the storyline for the format that matters most.
Story Sprint
14 focused days. Clear results.
With Christian Riedel
What you get
2 weeks working live and async with Christian Riedel
Full focus on your challenge. You know your business best. I bring the storytelling chops.
1-3 C-level workshops
Hands-on working sessions that create clarity, open up new strategic angles and define the core narrative that moves you forward.
Internal one-pager
One page that nails the story, aligns your leadership team and helps everyone tell the same story, every time.
Master storyline
A draft storyline for your most important format (homepage, press release, pitch deck), with ready-to-use copy, so your story can hit the road.
Transparent pricing
EARLY STAGE | <€1M ARR | from €6,500*
GROWTH STAGE | €1–5M ARR | from €9,900*
SCALE-UP | €5–10M ARR | from €15,900*
ENTERPRISE | >€10M ARR | from €25,900*
*Base prices reflect how the process gets more complex as companies grow: more research, more stakeholders, more feedback rounds, board work and/or legal review. Your final price depends on your specific needs and setup.
“Christian was a huge help in clarifying our strategic thinking and turning it into a story that makes you want to get to work.”
Teja TöpferCEO, Facelift
“With Christian's help, we successfully positioned EMBRACE in the market at top speed.”
Gero HesseCEO, Embrace
“Christian was a huge help to our leadership team in focusing our strategy and communicating it through a powerful narrative.”
Felix von ZittwitzCEO, ausbildung.de
You need a Story Sprint when
Your strategy feels too complex to explain.
Your product is genius. Too bad nobody gets it.
Your marketing feels random. Your website is a mess.
Your pitch deck just doesn't land.
Pages of AI output. Zero point of view.
How your Story Sprint works
Workshops
Get clear. Find your narrative.
In 2-3 leadership workshops, we get the right people in one room. We get clear on what matters, debate strategic angles, close the gaps, build the key content together and define the heart of your story:
The core narrative that moves you forward.
We combine strategy tools with story techniques from Hollywood writers' rooms, and use AI to capture and sort everything faster.
Day 1 – 4Internal one-pager
One story. One page. One voice.
I turn the workshop results into an internal one-pager that gets your leadership team aligned on one story, so you speak with one voice in every situation.
That way, everyone on the team is really working on the same story.
Day 5-9Master storyline
Your most important format: delivered.
Together, we build the master storyline for the format that matters most, so your story can hit the road.
Homepage, product page, pitch deck: we outline the storyline with ready-to-use copy.
Day 10-14Your second step. There's one more if you need it.
- Story AuditKnow where you stand.→
- Story SprintGet your story straight in two weeks.
- Interim MandateEmbed and operate your narrative.→
Questions?
What exactly is a Story Sprint?
It's my go-to format for tackling about 90% of company storytelling problems. Pragmatic and fast.
Why bring in an outsider? Don't we know our company best?
You do, and that's exactly the problem. When you're deep in the day-to-day, you can't see the forest for the trees, and it's hard to cut through the complexity. Even the best dentist can't drill their own teeth.
As an outsider, I bring distance and experience from a lot of workshops. I help you separate signal from noise and sharpen the story until it lands with the people who matter.
The other big factor is speed. Internal strategy work can spin for months because the day job or office politics get in the way. A Story Sprint cuts through that: we focus and solve in two weeks what would otherwise stay stuck in meetings for months.
How much of my time do you need as CEO?
I need you for the big calls in the workshops and the final sign-off on the core narrative. The key moments are the kickoff workshop (4-7 hours, depending on the topic) and the check-ins (usually two, 50 minutes each). I handle the rest async with your leadership team or whoever owns it.
What happens after the sprint? Are we on our own?
Not at all. My goal is a story that works, not one that gathers dust.
That's why the process is built so your leadership team can run with the results right away. The one-pager gets everyone speaking with one voice and gives you the right messages for internal comms. And because we build the master storyline together, your team can take the story to every other channel on its own.
So you're ready to go when the sprint ends. If you want more help with the rollout, I'm happy to stay on as your partner.
Who should be in the room?
A Story Sprint is built for leadership. Subject-matter experts add a lot too. Ideally, we get everyone who matters for your story at one table.
Can we do it remotely?
Absolutely. The whole thing works remotely. That said, the tough conversations usually go better in person, and get you to a better result.
