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Interim Head of Narrative

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For 6 to 12 months, I own your go-to-market storytelling. When I leave, you have a fully aligned company and your own story team running the narrative.

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At a high-growth company, every team talks to the market.

But are they all telling the same story?

As your Interim Head of Narrative, I own your company-wide strategic storytelling for six to twelve months. I make sure your product, mission and value come across the same way everywhere. And I build the team that takes it from there.

What I do:

Build one storytelling framework

A custom go-to-market framework (the big story, supporting narratives, arguments and proof), with every team aligned around it.

Connect the narrative across teams

Shape the strategy narrative with the C-suite. Find out with sales and customer teams which stories actually win deals. Turn tech breakthroughs into business stories with product and research. Bring it all to life with comms, brand and content.

Build an AI-ready story library

A library of storylines, talking points and call guides that makes it easy for teams and AI agents to create content about your product, brand and company.

Own the high-stakes moments

Launches, events, announcements, fundraising, partnerships: I make sure your story stays consistent when it counts most.

Build your story team

A lean in-house team that carries the work forward and becomes part of how you operate.

How we'll work together

Define the narrative

Months 1–3

  • Audit: what is the company saying today, on which channels, and where does the story break down?
  • Define the big story and supporting narratives, pick key themes and proof.
  • Build the storytelling framework

Embed the narrative

Months 4–8

  • Set the standards, get every team aligned.
  • Support your biggest market moments.
  • Build the AI-ready library: storylines, talking points, call guides.
  • Goal: the whole company tells the same stories

Hand it over

Months 9–12

  • Build the story team, hire and onboard.
  • Hand over ownership step by step.
  • Your team runs the narrative on its own.

Your third step. Two come before it if you need them.

  1. Story AuditKnow where you stand.
  2. Story SprintGet your story straight in two weeks.
  3. Interim MandateEmbed and operate your narrative.
Let's talk about your narrative