Narrative Insights
The headline stuff: what I noticed, what I'd push on and what I'd bet on next. Start here with your leadership team.
Story Audit
See the stories you're really telling.
Before you touch your story, know the field you're playing on. I show you what you're saying, what your team gets, what the market hears and which stories your competitors already own.
Get your audit€3,999 plus VAT
You can't see your biggest story problems from the inside.
Old stories live on in your decks. Your team's versions drift apart. And everyone in your category sounds the same. I surface all of it before you bet your time and budget on the wrong story.
Six angles on your story
Each angle becomes a chapter in your report. The insights come first, so you know what matters right away.
Self-Portrayal
What are you saying?
Website, decks, brand docs: which big stories are you telling today, and do they fit together?
Inside View
What does your team get?
An anonymous survey shows how your people explain the company, and where their versions split.
Outside View
What's landing?
What are press, partners and reviews saying? Or are they just repeating your own lines?
Gaps
Where does it break?
Stack what you say on top of what your team and the market say. The cracks show up fast.
Competitive Field
Who owns what?
What's the story your whole category tells, in which words? And where's the opening for yours?
Market Conversation
What's everyone talking about?
Which debates are shaping your category, and where could you have a voice of your own?
What you'll find
What's holding you back. And where the growth is.
Narrative debt
Old stories holding you back.
Yesterday's story is still in your docs, long after the company moved on. You pay the interest in growth.
Narrative entropy
Where your team has drifted apart.
Sales, marketing and leadership each tell their own version. Not wrong, just different. And every new hire makes it worse.
Untapped potential
The stories nobody's telling.
Themes your category ignores and voices the market is missing. That's where your next story starts.
AI does the sorting. I do the thinking.
AI lets me capture and compare way more than anyone could by hand. One recent audit covered 300+ sources across 19 brands. The takeaways are my personal read, backed by 15+ years in storytelling. And every quote in your report is checked word for word against its source.
How it works
Share your stuff
Send me your decks, brand docs and anything else that shapes your story today. Your team fills out a quick anonymous survey.
I dig in
I capture your channels, your competitors and the market conversation, then compare it all with AI. That's where my takeaways come from.
We walk through it
You get your narrative playground report and we go through it together. You'll know exactly what story work is worth doing next.
Your first step. There are two more if you need them.
- Story AuditKnow where you stand.
- Story SprintGet your story straight in two weeks.→
- Interim MandateEmbed and operate your narrative.→
Questions?
What's a narrative playground report?
It maps the field your story plays on, from how you present yourself to your team, your market and your competitors. My insights come first. The chapters with the receipts follow.
Is this a representative study?
Nope, and it's not trying to be. You get sharp observations and hypotheses based on the material we have. Where the data is thin, like a small survey, the report says so. Think of it as fuel for better decisions, not statistical proof.
Can't I just do this with ChatGPT?
AI can sort and compare. It can't tell you which finding actually matters for your strategy. That call is what you're paying for.
What do you need from us?
Access to your material, like decks and brand docs, and a handful of people to fill out the survey. I handle the rest.
Is our stuff confidential?
Yes. The report is for your eyes only, and your team's answers are anonymous.
What happens after the audit?
Your call. A lot of the takeaways you can act on right away. If you want to go deeper, the report is the perfect starting point for a Story Sprint or an Interim Mandate.
