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Does this sound familiar?
Your team is stuck because nobody really gets the strategy. Investors hear a different pitch on every call and start wondering if you know where you're headed. Buyers bounce because they can't see what makes you different.
Time to get your story straight.
And get growth moving again.
I run AI-powered research on your channels, your team's perspective and your competitors' storytelling. You'll get a narrative playground report to see where old stories hold you back (narrative debt), where your team has drifted apart (narrative entropy) and where your untapped potential is.
In two focused weeks, we get crystal clear on how you show up for the market, investors, buyers and your team. We boil it all down to the key themes, arguments and proof points, nail your core narratives and put them on one page — aligning the team and guiding your AI agents.
As your Interim Head of Narrative, I own your strategic storytelling for 6 to 12 months.
I build your custom storytelling framework and get every team on it. Storylines, talking points, call guides: all in one AI-ready library, so everyone's got the narratives that win. Then your story ops team, humans and AI agents, takes it from there.
For 15+ years, I've worked with CEOs and leadership teams when the story really counts: to fire up teams, win over investors and get customers excited.
I work with teams of every size, in every industry.
projects shipped. From automotive to banking. From food to SaaS. From VCs to labor unions.
years working with CEOs and executives. Across the org, from marketing to R&D, product to HR.
I bring both to the table to solve your problems: focused, creative and pragmatic.
With Christian, we sharpened the positioning and storytelling for key products in our portfolio, and made it work in the market.
Christian was a huge help in clarifying our strategic thinking and turning it into a story that makes you want to get to work!
Christian was key in getting the storytelling right for Jimdo and Planet A during critical growth phases.
With Christian's help, we successfully positioned EMBRACE in the market at top speed.
Thanks to Christian, we upped our storytelling across strategy, brand and fundraising. We got clearer, we got faster, and we got better results.
Christian helped me reinvent Sparkfood’s story for our next growth phase and successfully reposition the company in a new market.
Christian helped us finally get our company vision on paper and give the team clear room to make decisions.
Christian was a huge help to our leadership team in focusing our strategy and communicating it through a powerful narrative.
It's the big story that keeps your company on course and shapes how people see you over time. In business, we've given these stories fancy names: strategy, mission, vision, brand story, positioning. But they all share one thing: they only work if people get them and live them.
Usually, a two-week Story Sprint solves about 90% of storytelling problems. At the core are one to three workshops where we work out the story together. If you want support rolling it out, I'm happy to stick around, typically for 2–12 months.
I usually price projects at a day rate, based on what you need. My standard rate is €2,000 per day (plus VAT). Longer engagements can get special terms, and a two-week Story Sprint can be a flat fee.
Independence. Focus. Flexibility. I'm a solo operator, so I can give you straight advice. Unlike an agency or big consulting firm, I have no reason to pad a project just to keep people busy. You get my full attention, and I adapt to what you need.
I've done my job when you have total clarity on your narratives and say: yes, that's exactly the story we want to tell. We capture every step along the way. You'll get at least a story map that lays out the key content and a one-pager that nails the story. Anything else, we scope together based on what you need.
Gemini, ChatGPT and friends are great at a lot of things. But they can't feel the specific context of your strategy or the culture of your brand. They miss the details that make a story yours. That's why the output sounds generic fast, and gets more confusing with every round.
Short answer: no. I come in earlier and help you get aligned on strategy and substance. That clarity gives your creatives a frame to do their best work. I do write to capture ideas and narratives, and sometimes a killer claim or headline comes out of it that ends up in your marketing.
Yes and no. People often use it as a fancy word for communication. I use it on purpose, because it forces you to start with your audience.
