A storytelling trip to the future with the Otto Group
The project story
Mobile shopping. Virtual reality. Predictive commerce. The future of retail is digital in every way. To shape it, the Otto Group runs the Otto InnoVersity: a week where selected employees dig into future topics, meet experts from different industries and come up with ideas for new products and business models.
At the InnoVersity, I got to take an innovation team to the year 2100 for an afternoon. In a storytelling game, the group solved a fictional murder case and played with future technologies along the way. A trip into science fiction like this sparks fresh conversations about customer needs and technology. The perfect starting point for bold, disruptive ideas.